The tire industry is experiencing a wave of price increases, with many companies raising product prices.

Recently, the pressure of rising raw material prices in the tire industry has continued to spread, leading many tire companies to announce price increases. Since November 2025, several companies, including Zhongyi Rubber Co., Ltd., have successively issued price increase notices, raising the prices of TBR (all-steel radial tires) products by 1% to 4%. Dunlop announced a 3% price increase for passenger car tires (including winter tires) starting November 1st; Sumitomo Rubber North America will also raise prices for some Falken brand passenger car and light truck tires in the US and Canada on November 1st, with increases reaching up to 6%. Shandong Linglong Tire Co., Ltd. also issued a notice that, starting December 1st, it will adjust the price policy for some product series of PCR (passenger car radial tires) and TBR brands in the domestic retail market, with price increases ranging from 2% to 3%.

The fluctuation of raw material prices is the main reason for this round of price increases. The continuous rise in the prices of rubber and other major raw materials for tires has led to a significant increase in the production costs of tire companies. To ensure the stable development of enterprises, companies have had to pass on the cost pressure by raising product prices. This price increase trend may have some impact on the supply and demand relationship in the tire market and consumer purchasing behavior. Downstream dealers and end consumers need to make preparations in advance.